Digital Communications Manager

Application deadline is Monday, March 2. Qualified candidates will be invited to interview the following week. Apply by sending your resume and cover letter to Reba Krueger at Reba@gro-ww.org.

Position Overview

GROWW is seeking a Digital Communications Manager to translate our members’ stories and organizing work into a powerful, consistent, and strategic digital presence that strengthens our narrative, grows and deepens our membership, and moves people from online interaction into real-world action.

This position blends social media management, content creation, storytelling, list-building, email and SMS program management, and design. The person in this full-time role will report to the Senior Communications Manager, and work closely with organizers, and members to ensure GROWW’s story is visible, disciplined, and rooted in people power.

This is an ideal role for someone who understands that digital communications is not just about posting, it is about connecting with people and organizing at scale.

 

Key Responsibilities

Digital Organizing, Storytelling & Narrative Power 
  • Help translate GROWW’s organizing work into compelling, narrative- and values-driven digital content that reaches our members, neighbors, and communities across western Wisconsin.
  • Work closely with the Communications Manager and Organizers to build systems to capture and turn member stories, testimony, and organizing moments into digital content packages (email, SMS, social, website).
  • Uplift GROWW’s core narrative: people power vs corporate power, top vs bottom, not us vs us, clearly and consistently across digital channels.
  • Availability for rapid response communications and updates as needed.
Content Creation & Social Media
  • Build and maintain a consistent, compelling social media presence by drafting, scheduling, and publishing 3–5 posts/week (currently primarily Facebook and Instagram; others as appropriate).
  • Limited website management, including creating and publishing submitted blog posts and in the news posts and with an eye toward search engine optimization and social-media sharability.
  • Work closely with the Communication Manager and Organizers to align the content calendar with campaign priorities and organizational goals.
  • Coordinate timely content for key moments: events, hearings, votes, actions, town halls, fundraising pushes.
  • Adapt content across platforms while keeping message consistency.
Email Organizing & List Development
  • Edit, code, format, and send targeted emails including automated email series to reach and engage existing GROWW members, 
  • Manage and segment email lists with an eye toward growing membership, increasing turnout, and deepening engagement.
  • Test subject lines, messaging, and calls to action to continually improve performance.
Mass Text Messaging (Hustle)
  • Build and manage SMS campaigns to members and community.
  • Draft scripts for outreach, reminders, turnout, and follow-up.
  • Maintain healthy opt-in lists and strong data practices.
Content Creation, Video & Light Design
  • Create simple graphic templates and post designs using Canva following GROWW’s brand styleguide.
  • Edit short-form video (Reels/TikTok style), including basic cuts, captions, titles/cover photos, and sound balancing.
  • Support a “selfie video” pipeline by packaging organizer and member clips into social-ready content.
Strategizing for Engagement, Growth & Conversion
  • Identify opportunities for audience growth (local groups, content formats, collaborations).
  • Develop and recommend tactics to grow:
    • Email list
    • Membership
    • Event turnout
    • Small-dollar donations (in coordination with the Communications Manager)
  • Help create clear online-to-offline pathways so people know how to join GROWW and take real-world action.

 

Compensation

Compensation for this position is $50,000–$65,000 (depending on experience). Pay periods are twice a month. 

Benefits include:

  • employer contribution to health insurance for employees and their dependents;
  • full vision and dental coverage;
  • generous paid time off (13 holidays, 4 weeks PTO, and the week between Christmas and New Year’s);
  • life insurance;
  • and mileage reimbursement.

We offer ongoing training opportunities in a fast-paced, dynamic, supportive, and collaborative setting. 

Preferred Qualifications

We’re looking for someone is:

  • Experienced managing message-driven digital communications for grassroots organizations, nonprofits, campaigns, or values-aligned businesses.
  • A strong writer who can capture people’s voice and tell stories with clarity and heart.
  • Comfort with digital tools (EveryAction or similar CRM, email builders, SMS tools, Canva)
  • Skilled at creating short-form video content (Reels/TikTok style).
  • Comfortable with basic design in Canva (and optionally Adobe Express) with an excellent eye for good design.
  • Comfortable working with rural, cross-partisan communities in Wisconsin/Midwest.
  • Able to handle sensitive messaging and real-world community relationships with care.
  • Organized, consistent, and able to work independently with weekly check-ins.
  • Strategic thinker who can translate goals into tactics, innovate and learn
  • Has a solid understanding of and alignment with GROWW’s message and values.

Preference will be given to any candidate who lives in and/or has close ties and familiarity with rural western Wisconsin, particularly our current seven county region.

 

About GROWW

GrassRoots Organizing Western Wisconsin (GROWW) is a power organization: a vehicle for people to come together around shared values and self-interest to change systems of power over time. Unlike service or advocacy organizations, our purpose is not to provide charity or “raise awareness”, but to organize members to act collectively in the public arena. GROWW is owned and governed by its dues-paying members, who take responsibility for the direction of the organization rather than acting as spectators or “volunteers”. We intentionally cultivate a culture of leadership where people take risks, hold one another accountable, and grow through action, tension, learning, and development.